Dealavo is one of several Polish startups with aspirations to be a global leader in their field. Dealavo is software for monitoring market prices. Dealavo customers are interested in monitoring the prices of their competitors not only on sales platforms but also directly in specific stores. Dealavo serves both manufacturers and online stores, offering a comprehensive set of features, including price promotion tracking, many integrations, and machine learning algorithms for increased efficiency and accuracy in pricing decisions.
Dynamic pricing allows companies to maximize profits and improve their position in the market by setting prices based on the rules and conditions they define. This adaptability helps retailers respond quickly to market changes, consumer demand, and competitive pricing.
What is the Dealavo phenomenon?
We talked to Jakub Kot – President of Dealavo – about how he managed to break the barrier of the Polish market. “At Dealavo, we try to monitor the market extensively. That’s what already is. What sets us apart is the fact that we can monitor any platform in any country indicated by our client. We constantly strive to adapt our functionalities to the needs of the market, mainly working on integrations and the dynamic pricing function,” explains the CEO of Dealavo.
By monitoring market prices, Dealavo gives its customers the opportunity to dynamically adjust prices to market conditions. Data collected on the market is double-verified by a dedicated team checking their correctness. To ensure greater communication between Dealavo data and their customers, the company is building a number of integrations and providing an API. However, when performing price analysis, you can conveniently view the data directly in Dealavo, create segments, or apply selected filters. Additionally, you can easily set up email alerts informing you about specific price changes on the market. In addition, Dealavo will generate attractive and clear charts presenting the collected data, and will also allow you to download them in any form, e.g. a CSV file.
Price monitoring in Dealavo, source: https://dealavo.com/en/price-monitoring
In a further conversation, he admits that the key to Dealavo technology is the correct measurement of data and a high level of confidence in the results achieved by the software. CEO of Dealavo adds: “The Dynamic Pricing function is a very important element of our offer. Automatic price change and even repricing itself – i.e. generating a file with a suggested price – based on previously established pricing rules, This is a function without which our customers cannot imagine price management in their own stores.
The Dynamic Pricing function available in Dealavo allows you to use automatic price repricing to adapt to the market situation, source: https://dealavo.com/en/what-is-dynamic-pricing-and-how-does-it-work
Dealavo expansion plans
In response to our question about the next steps in the company’s development, Jakub Kot says: “As a company, we are constantly increasing our price scanning capabilities, increasing efficiency and effectiveness in what we do. The future for us is better, more validated use of artificial intelligence. Our clients’ current cases show us that machine learning allows us to improve our pricing recommendations, but not only that. Artificial intelligence helps us realize matching of the same or similar products. “. The CEO doesn’t just point to developments in artificial intelligence as the future of price recommendations. He emphasizes that customers want to react to price changes faster, implement new rules more effectively, and monitor the market more broadly. That’s why Dealavo focuses on efficiency in the Development area. “Increasing computing power, data processing and the effectiveness of processes established in the company is something we must bear in mind so as not to fall behind not only the domestic competition but also those located in Western Europe or the USA,” he adds.
Dealavo – a program for monitoring prices of any platforms – both Marketplaces and individual online stores. Source: https://dealavo.com/en/top-6-tools-for-competitor-price-tracking-in-2023/