‘Property Brothers’ Isn’t Going Anywhere Anytime Soon – Here’s Why

Jonathan Scott and Drew Scott at their book signing

Those that haven’t tuned into HGTV for some time would possibly suppose the glut of residence enchancment exhibits there turned just a little too overwhelming. So many exhibits on this area of interest dominated the channel that a number of mainly canceled each other out. Nevertheless, Property Brothers was one turning into a breakout hit when it started in 2011 on the Canadian model of the community.

Drew and Jonathan Scott are true blue Canadians who began their present in Canada first and picked up by the W Community. When the U.S. model of HGTV started to air their present, it turned a direct hit.

No surprise HGTV will now renew their present with a multi-platform deal. What’s the key to their enchantment, although? The 2 brothers have a particular method to make them stand other than all different residence makeover empires.

How for much longer will ‘Property Brothers’ be on HGTV?

Jonathan Scott and Drew Scott at their book signing
Jonathan Scott and Drew Scott | Araya Diaz/Getty Photos

At this level, it’s simple to say Drew and Jonathan Scott (sure, the “Property Twins”) are solely simply starting to construct their model title. HGTV upped their present contract to 2022, not together with giving them different sideline exhibits via the HGTV banner. A part of this consists of extending the run of their Endlessly House collection, plus Brother v. Brother.

The community can even launch {a magazine} primarily based on the Property Brothers title, plus an upcoming podcast the place the bros interview well-known individuals.

All of this may appear overdue contemplating they’ve been on tv for nearly 9 years. If one may argue smaller residence makeover exhibits are all the time interesting earlier than the large company empires start, the Scott Brothers appear extra down-to-earth than the standard residence makeover hosts.

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Primarily based on among the messy private lives of some HGTV internet hosting groups lately, there’s by no means any main information concerning the Drew Brothers being divas on or off the set.

What’s their secret enchantment with followers?

It in all probability helps the brothers aren’t a married couple since that’s led to some issues with the person/spouse partnerships on different HGTV packages. Even when some siblings don’t all the time get alongside, the Scotts appear to.

Plus, their collection Endlessly House provides a singular twist to the house makeover format: They assist restore outdated household properties owned for generations. For a lot of viewers, this provides extra of a splash of actuality to the exhibits, not together with extra emotion because the properties have a substantial historical past behind them.

Many more moderen properties look far blander compared to the character of older properties generally a century outdated. Having the ability to restore them to a degree the place they honor the previous whereas nonetheless modernizing the rooms makes for an amazing enchantment.

On high of it, the brothers have good chemistry and are appreciated by everybody. There isn’t a lot actuality present arguing on the present and simply family-friendly content material throughout the board.

They’ll undoubtedly be the following residence makeover empire

Whether or not the Scott Brothers will be capable to deal with a bigger media empire will stay to be seen. One factor for certain is that they’ll doubtless supersede all different HGTV phenomenons within the coming 12 months.

Beforehand, exhibits like Home Hunters, Fixer Higher, and Flip or Flop have dominated the HGTV airwaves. Regardless of these additionally persevering with to thrive, they generally have their share of controversies. Virtually all of them deal with newer properties as nicely, one thing maybe not resonating with each viewer.

Property Brothers now has every thing going for it and will change into the dominant present as HGTV clearly needs to deal with the family-friendly content material they’ve lengthy nurtured. Their doable fear that a few of their exhibits could be turning into oddball actuality exhibits could also be reversed thanks merely to creating at the very least one present relatable to each age group.