Digital Signage Market is Looking Bright in 2023 and Beyond
When you picture a city like Las Vegas in your mind, you automatically see massive signs that light up the dark desert sky with their neon lighting, LED light bulbs, and, more recently, virtual reality and even digital holographic displays. The commercial sign industry along with marquee signs of the 2020s, aren’t your grandfather’s or even your father’s signage of yesteryear. Today’s signage is not only going digital, but much of it is computer generated and operated, which means it’s even vulnerable to cyber-attack. Welcome to the modern signage world.
According to a recent report by Kitcast Blog, a digital signage news service, the retail industry has been hammered over the last three years. The COVID-19 pandemic scarred many businesses for life and in some cases, caused them to close their doors forever.
However, industries that have relied heavily on screens and signage are said to be doing just fine, for the most part. In fact, the future of the signage domain is optimistic. With new technologies making signs both flexible and adaptable, your retail business just might be safe in its hands.
That said, here are some of the top digital signage solutions for retail companies in 2023 and beyond.
Digging Deep Online with Assistance of Offline Screens
When the COVID-19 pandemic hit and most people were mandated to stay at home by the government, the switch to online signage was said to be inevitable. While shoppers are out and about again and another lockdown looks like it would be impossible to impose without citizens rioting in the streets, 2023 is said to be gearing up to dig even deeper into the online signage medium.
However, that doesn’t mean offline signage spaces will not cease to operate. Quite the opposite, actually. The major, forward-thinking companies will be searching for opportunities to tie both of these worlds together. Retail digital signage software seems to be the holy grail this year and beyond.
How will digital signage affect your everyday life? Kitcast Blog expects more screens of all sizes, shapes, and varieties to be popping up in physical brick-and-mortar stores. At this point, the bridge between the gap of digital and offline has been one of the paramount digital signage trends for a long time now.
The switch to digital signage is said to be inevitable. In other words, the faster businesses all over the world get a grasp of its value and potential, the better for the signage industry in its entirety. The future looks to be determined by the new hybrid shopping model of physical stores coexisting with the digital online shopping experience. Digital signage joins these two experiences together in an efficient way.
The execution of digital signage solutions for retail stores will, in the short and long run, serve as a win-win. It will also be a winner for organizations like elementary schools, colleges, and even religious institutions looking for a welcome lift in their branding and attractiveness. Digital signage possibilities are, in a word, enormous. The adaptability of the signs in 2023 is far and above the static signs of old.
VR, AR, and the Metaverse
Considered one of the top digital signage trends in the 2020s, the metaverse is quickly becoming a part of your life, even if you don’t yet have a complete grasp of precisely what it is. But one thing is for certain; the retail arena is just one of the major industries that will benefit from its development and engineering possibilities.
However, whether or not it’s going to happen anytime soon is said to be a big question. Thus far, the industry scuttlebutt is that it won’t be going mainstream in the near future. This means that in terms of 2023, don’t expect the metaverse digital signage market to be too bright.
But what is fast becoming mainstream are metaverse applications like AR (augmented reality) and VR (virtual reality). While the two operate differently, they are said to be directly connected via the digital world since they minimize real-world physical factors.
Why are AR and VR considering a growing digital signage trend? They are the gateway to the metaverse. Brick-and-mortar stores don’t seem to be closing as fast as they were in 2020, and people are getting out of their homes now to shop offline as eagerly as they do online. What this boils down to is retailers need to present exciting new and fresh ways to attract the attention of potential customers.
The metaverse and its inter-connected global online network might not exist at present, but AR and VR do. Soon you will visit a mall and be welcomed by a large screen that will boast a brilliant, digitally produced VR or AR production with stunning visuals.
Clearly, 2023’s signage industry is not the same visual medium your grandfather or father grew up with.