Kate Hudson’s LA28 Campaign, 1999 Audition Reflections, and Lili Reinhart’s ‘Atonement’ Tribute

Golden Globe-winning actress Kate Hudson is the face of NBCUniversal’s new promotional campaign for the 2028 Los Angeles Olympic Games, reflecting on the “treacherous” 1999 audition process that launched her career. Elsewhere in pop culture news, Lili Reinhart has been turning heads on her press tour for The Love Hypothesis with a series of cinematic fashion tributes, the latest paying homage to the iconic green dress from the 2007 film Atonement.

Kate Hudson stars in a new version of “California Dreamin” for NBC Sports’ promotional campaign for the 2028 Los Angeles Olympics, “LA28 Dreamin’.” In a separate interview, Hudson recently described her 1999 audition for Almost Famous as “treacherous” but ultimately rewarding. Lili Reinhart, meanwhile, is still on her “method-dressing” press tour for The Love Hypothesis, wearing a custom green Tory Burch gown inspired by Keira Knightley’s iconic dress in Atonement.

“LA28 Dreamin” features Kate Hudson and Team USA athletes in the first major promotional spot of NBCUniversal’s coverage of the 2028 Los Angeles Olympic Games. The two-minute campaign features Hudson reinterpreting The Mamas & the Papas’ classic “California Dreamin’”.

The promo was created to capture the energy and optimism of Los Angeles and has been featured prominently in NBC Sports’ Olympic programming, including broadcasts surrounding recent Olympic closing ceremonies. The campaign was shot in iconic locations around Los Angeles, blending premium sport with the entertainment culture of the host city.

In a recent separate reflection, Hudson opened up about the grueling process that landed her breakout role as Penny Lane in Cameron Crowe’s 2000 film Almost Famous. In 1999, Hudson called the casting process “the most treacherous auditioning process I’ve ever been through,” saying it involved “audition after audition after audition.”

Hudson was just 19 when she flew back and forth between a film shoot in Ireland and the United States to get the role. The daughter of actors Goldie Hawn and Bill Hudson was determined to prove she had merit and didn’t want to be tagged as a beneficiary of Hollywood nepotism. “The casting director, Gail Levin, was a champion for me,” Hudson said. “Crowe originally saw me as the sister character, but my tenacity helped in the end.”

Meanwhile, actress Lili Reinhart is making quite the fashion statement on the press tour for her new romantic comedy, The Love Hypothesis. Reinhart has been getting “method-style” dressings with stylist Ib Abdel Nasser, paying homage to legendary romance film heroines.

Her latest look was a custom green Tory Burch dress, inspired by a striking emerald gown worn by Keira Knightley in the 2007 film Atonement. It kept the original’s signature green hue but added contemporary, twisted draping and hand-knotted detail.

The press tour follows a string of deliberate cinematic references. Reinhart chose a butter-yellow silk gown for Brazil, inspired by Kate Hudson’s iconic Carolina Herrera dress from How to Lose a Guy in 10 Days. She also wore a custom Rodarte gown inspired by Drew Barrymore’s Ever After, and a playful floral-appliquéd take on the 1999 teen film Jawbreaker.

These developments testify to the lasting cultural influence of late 1990s and early 2000s cinema on present-day pop culture. Her dual role as an optimistic Olympic ambassador and a reflective veteran of a seminal 1999 audition underscores her continued relevance in the industry. At the same time, Reinhart’s method-dressing reveals how contemporary press tours are becoming interactive nostalgia moments in fashion that have a direct engagement with film history and fan communities.

What Happens Next

NBCUniversal will continue to develop promotional content for the LA28 Olympic Games through 2028. The Love Hypothesis is scheduled to debut September 23, 2026, and Reinhart’s press tour will likely feature more cinematic fashion references in the coming weeks.

What is the “LA28 Dreamin'” campaign?
Produced by NBCUniversal, “LA28 Dreamin’” is a promotional campaign for the 2028 Los Angeles Olympic Games, with Kate Hudson and Team USA athletes singing a new version of “California Dreamin’.

Why was Kate Hudson so treacherous on her 1999 audition?
Kate Hudson called her audition process for Almost Famous in 1999 “treacherous” as she had to travel back and forth between Ireland and the U.S. for multiple auditions, facing initial reluctance from the director before ultimately winning the breakout role.

What movie did Lili Reinhart’s recent green dress for the press tour come from?
Lili Reinhart’s recent custom green Tory Burch gown was inspired by the iconic emerald dress Keira Knightley wore in the 2007 movie Atonement.