Running a sales meeting is never easy. Keeping everyone on the same page amidst the chaos of selling can make it especially tough, particularly if your team doesn’t know what they’re pushing for. A well-groomed sales deck is one of the best ways to keep things organized and keep everyone informed about company goals, all while keeping them motivated to achieve those goals.
Below are 8 winning ideas for creating a sales deck that gets the job done, keeps your team on track, and motivates them towards success:
1. Keep your sales pitch presentation short and to the point,
The best sales decks are concise and well organized. Make sure your deck doesn’t have unnecessary pieces of information that could bore, confuse or intimidate your audience. Instead, keep things simple and to the point by including only critical information that will help you achieve successful results in a timely manner.
2. Know when to use each template type
As an entrepreneur with an idea for a product, you probably know everything there is to know about it but when it comes to selling, you need a professional who can deliver messages with conviction. Once you’ve enlisted a dedicated sales team, make sure they understand what kind of message needs to be delivered for each template type:
Should be used at the beginning of the presentation to give a brief summary of the product’s capabilities and benefits. Industry Overviews should follow, giving perspective on how your product fits in with other products in a competitive environment.
Can be used to introduce important information about the company that is selling the product, including its history and vision for success. Product Details are most commonly used in the middle or end stages to provide more detailed information on features and benefits that will help close deals.
Case Studies should lean toward being long-form stories about real customers who have had successful results from using your product.
Competitive Analysis Presentations
Serve as means for you to position yourself against your competition by showcasing the strengths and weaknesses of their products compared to yours. Product Roadmaps detail what the future of your product is going to look like, including any future changes that you’re planning.
These are most commonly used in presentations that involve senior leaders (C-level) of both the selling company and the customer’s company. Use these presentations to give management teams information on how purchasing your product will benefit their business as a whole.
Financial Models can be used to break down different elements of your revenue model so investors understand which metrics they should pay attention to when deciding whether or not they should invest with you. You can also use financial models for sales by identifying cost structures for different types of customers depending on your pricing strategy.
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3. Keep your sales pitch deck simple
Remember, at its core, you’re trying to provide important information about your product in an easy-to-understand way. Be straightforward and avoid using jargon that your audience might not understand.
4. The best sales deck ever uses visuals strategically
It’s true, visuals help to break up the monotony of text and keep people engaged more than dry, basic text ever could.
That said, make sure the information you’re trying to convey with visual aids is communicated effectively and concisely. Don’t use too many visual aids or too little; find the sweet spot where it’s helpful for people to see signs while still keeping an eye on the big picture of what you’re trying to get them to remember by reading what’s written on your slides.
5. Make your selling deck easy to follow along
No one likes to feel lost during a presentation and the easiest way you can avoid this is by making your content easily accessible. How? Keep slides simple, highlight important information and use visuals strategically.
6. Keep in touch with your audience
Keep your audience engaged throughout the presentation by asking questions from time to time and listening carefully for any feedback they might have about what you’ve been sharing with them. This could include requests for more information or clarification on something that’s been mentioned previously in the deck.
7. Your sales deck outline should focus on benefits
People don’t buy products solely based on their features, they purchase them based on the benefits those features provide for them. Think about why people would want to buy your product and present it in terms of how it will solve their problems
8. Don’t assume they’re already sold on your product
You know what you sell better than anyone else, which is why you shouldn’t assume that the people reading your presentation are already familiar with – or even interested in – what you’re selling. If possible, provide context for why the person reading your presentation should care about what you have to say.
As technology changes, your sales deck will have to evolve with it. What worked in the past likely won’t work again tomorrow, so be sure that you’re keeping up with innovation and new trends when preparing for your next big presentation.
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