If you grew up in St. Louis, you have probably seen Brook Dubman on TV. He is the co-owner of Carol House Furniture, the family furniture store his father opened in 1964, and the face of its long-running local commercials. The Riverfront Times once called him “a bona fide St. Louis celebrity,” which is a lot of fame for a man who mostly sells sofas and mattresses.
This profile covers Brook Dubman’s net worth, the history of Carol House Furniture, his family, the store’s pet charity and the latest news about the business.
Brook Dubman net worth
Most online estimates put Brook Dubman’s net worth somewhere between $12.5 million and $15 million. Take that range as a guess. Carol House Furniture is a private, family-owned company, so it does not publish sales, profits or a valuation, and Dubman has never discussed his personal finances in public.
His wealth comes almost entirely from the family business. Carol House has two large showrooms in the St. Louis area and has been trading for more than sixty years. Profiles of the company have described a staff of more than 145 people, which gives some idea of its size, although that figure may be out of date.
The business also owns or occupies large retail buildings in Valley Park and Maryland Heights. Property like that can be worth a lot on its own, which is one reason the estimates of the Brook Dubman net worth figure run well into the millions. He shares ownership with his sister, so any value of the company would be split between them.
How these estimates are usually made
Net worth sites rarely explain their method, but for a private business owner the guesswork usually follows the same pattern. They take a rough idea of the company’s yearly sales, apply a typical value for a retailer of that size, add something for property and savings, and then split the total by the number of owners. Every step involves a guess, so the final number can easily be off by millions in either direction.
That is why we show the figure as a range and mark it as unconfirmed. The only people who know the real number are the Dubman family and their accountants.
Who owns Carol House Furniture?
Carol House Furniture is owned by the Dubman family. Brook Dubman and his sister, Amy Dubman, are co-owners. Amy is the company’s vice president, and Brook is the better-known face because he appears in the advertising.
Their father, Nat Dubman, founded the business. He opened the first Carol House store in Valley Park, Missouri, in 1964. In 1983 he opened a bigger warehouse-style showroom in Maryland Heights, which became the company’s second main location. Both stores are still running today.
Amy Dubman’s role
Amy Dubman is less visible than her brother but just as involved. As vice president she works on the running of the business behind the scenes, while Brook handles much of the public side. Local profiles of the family, including a Ladue News column titled “It’s All Relative: The Dubmans,” describe a close working relationship between the two siblings.
History of Carol House Furniture
Few family businesses last six decades, and Carol House has had a rough ride at times. Over the years the company has dealt with floods, a tornado, fires and several recessions. The Valley Park store sits close to the Meramec River, an area that has flooded badly more than once.
Brook Dubman has said he is proud that the company never had to lay off staff during the most recent economic downturn. That is unusual in the furniture trade, where sales tend to fall quickly when household budgets get tight.
The company marked its 50th year in 2014 with an expansion and a grand re-opening of the Valley Park store, covered by KSDK’s Show Me St. Louis. In 2024 it reached its 60th anniversary and ran an anniversary sale that offered free furniture with purchases.
Brook Dubman the TV pitchman
For many St. Louis viewers, Brook Dubman is the Carol House commercials. He has appeared in the store’s local TV ads for years, and his relaxed, slightly offbeat style made him recognizable around town.
In a 2022 interview with the Riverfront Times, under the headline “Brook Dubman Likes Nice Things,” the paper described him as 56 years old, a Carol House co-owner and a local celebrity. That profile is one of the few long interviews he has given, and it is a good read if you want a sense of his personality.
Local TV has also featured the store outside paid ads. Fox 2’s morning show visited Carol House for its “In Your Neighborhood” segment, and KSDK covered its anniversary events.
Carol House Quick Fix Pet Clinic
The Dubman family is also known for its work with animals. Carol House helped set up the Carol House Quick Fix Pet Clinic, a nonprofit spay and neuter clinic that has been described as the only clinic of its kind in the region.
The clinic focuses on low-cost, high-volume spay and neuter surgery to reduce the number of unwanted pets in the St. Louis area. The St. Louis Post-Dispatch covered the project under the headline “Carol House Furniture does nice things for pets.”
The family’s animal work goes beyond the clinic. According to STL Vegan Market, Carol House has also pushed for stronger animal protection laws at the state level.
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Latest news about Brook Dubman and Carol House
The most recent dated news about the company came in February 2025, when STL Vegan Market announced that Carol House Furniture was sponsoring its event at the highest level, the Butterfly tier. The market’s announcement also praised the company’s spay and neuter work through the Quick Fix Pet Clinic.
A May 2025 profile of Amy Dubman again described her as vice president and co-owner, working alongside her brother. That fits everything else on the record: the business is still run by the second generation of the Dubman family, and both stores remain open.
We have not found any reports of a sale, a closure or a new store in 2026. If that changes, we will update this page.
For shoppers, the practical news is simple. Carol House is still open in both of its St. Louis locations, it is still owned by the same family, and Brook Dubman is still the man in the ads.
Family and personal life
Brook Dubman is the son of Nat Dubman, the founder of Carol House, and the brother of Amy Dubman. Brother and sister have run the business together for many years after taking over from their father.
He has kept most details of his private life out of the news. Some websites list a spouse or an ex-spouse by name, but we could not find a reliable source for any of those claims, so we have left them out.
Based on the 2022 Riverfront Times interview, he was born in the mid-1960s, which would put him around sixty today.
Brook Dubman social media
Most of Dubman’s public presence comes through Carol House rather than his own personal accounts. The store promotes sales, new furniture lines and pet adoption events on its social media, and he often appears in those posts and videos.
Why Carol House has lasted
Plenty of local furniture stores have closed in the last twenty years as online retailers and national chains took over. Carol House has stayed open by sticking to a few things. It is still family run, it has kept its two big showrooms instead of spreading itself across many small ones, and it has built a strong local identity through its ads and its charity work.
That local identity is a big part of the Brook Dubman story. He is one of the few furniture store owners in the country whose own face is a recognizable brand in his home city.
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For more stories like this one, read our articles on Michael Bousis’s net worth and his Cermak Fresh Market and OFI Crete businesses; George Juncaj’s net worth and his Michigan Stars FC club; and the QVC hosts who left recently, including Rick Domeier.
You may also like our guides to the Heidi Bartels case and its not guilty verdict; Alexis Fawx, the Air Force veteran and podcast host; and Ryan Conner, who joined the AVN Hall of Fame in 2022.
FAQs
What is Brook Dubman’s net worth?
Estimates put it at around $12.5 million to $15 million, but the figure has never been confirmed. His wealth comes from his share of Carol House Furniture.
Who owns Carol House Furniture?
Brook Dubman and his sister, Amy Dubman, co-own the store. Their father, Nat Dubman, founded it in 1964.
When was Carol House Furniture founded?
In 1964, when Nat Dubman opened the first store in Valley Park, Missouri. The Maryland Heights showroom followed in 1983.
Where are the Carol House Furniture stores?
There are two showrooms in the St. Louis area, one in Valley Park and one in Maryland Heights, Missouri.
How old is Brook Dubman?
The Riverfront Times gave his age as 56 in 2022, so he is around sixty.
Is Brook Dubman married?
He has not shared details of his marriage or relationships publicly, and we found no reliable source on the subject.
What is the Carol House Quick Fix Pet Clinic?
It is a nonprofit spay and neuter clinic in the St. Louis area that the Carol House family helped create.
Sources
- Riverfront Times, “Brook Dubman Likes Nice Things” (2022)
- Ladue News, “It’s All Relative: The Dubmans”
- KSDK Show Me St. Louis, Carol House 50th anniversary grand re-opening
- Fox 2 St. Louis, “In Your Neighborhood: Carol House Furniture”
- St. Louis Post-Dispatch, “Carol House Furniture does nice things for pets”
- STL Vegan Market sponsorship announcement, February 2025
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