If you are a marketer, you would understand the impact of marketing automation software on your business. It has single-handedly changed how businesses interact with customers and market their products. However, not all marketing automation software is created equal, but one product that stands out from the rest is Constant Contact.
Constant Contact is an extremely powerful platform that can streamline many aspects of your marketing strategy all in one place. Many features are available to consolidate and automate your processes. Plus, it has tons of integrations available to make sure it fits into any established martech stack one may have.
Nowadays, Personalization & Audience Segmentation plays a crucial role in providing customer satisfaction and converting prospects into potential customers. Constant contact helps create personalized emails by segmenting audiences based on interests, like what pages they are visiting or what type of messaging they have clicked through previously.
Maximizing The Benefits Of Email Marketing
Despite debates amongst experts regarding its immediate future relevance, Email remains one of the most effective channels for lead nurturing campaigns. You can create targeted drip campaigns without manual intervention by leveraging segments collected from signup forms or behavioral data. Email nurturing sequences help build deeper relationships with the customer base, ultimately driving business growth.
Social media is an essential and cost-effective channel for brand awareness and engagement. Constant Contact’s social media sharing capabilities keep all the content in one place to measure performance through various metrics like clicks, comments, shares, and engagements. I loved that it helped us plan campaigns well in advance, providing ample headroom to create creative & effective social media campaigns while tracking these metrics effortlessly.
Surveys & Feedback Mechanism
Often companies deploy surveys at different touchpoints but manually following up on surveys can take away critical sales time from their frontline teams. Constant Contact has a strong feedback section that includes custom-built surveys or opening up two-way conversation windows, enabling me to hear directly from customers in real-time. Their survey builder was easy to use, and even hardcore technical novices could quickly form surveys on this platform.
Guiding Your Prospects Down The Funnel
Successful product/service solutions aim to guide prospects down the funnel and create successful conversions. Constant Contact enables users to set up lead nurturing funnels based on data points collected of user behavior across different stages resulting in long-term customer retention levels.
With Trigger-based Emails on constant contact, personalized messaging is better focused on specific personas, ultimately achieving higher click-through rates by over 200%. These automated workflows are created based on tracking events triggered by site visits or clicks combined with personal preferences. These provide valuable insights into buyer behavior, eventually converting cold prospects into loyal lifelong customers.
Pricing- An Investment Worth It?
Sure, pricing can be a sore spot when considering new technology additions to your marketing operations; frequently, marketing departments are given minuscule budgets where leveraging paid software might lead them into a tough spot. Simply put, with pricing modules starting as low as $20/mo, the Constant contact fee structure is pretty reasonable and even allows companies to upgrade modular features if their marketing team’s requirements change over time.
It Is Time To Take The Plunge
Any efficient marketer needs tools that enable them to streamline workflow processes while driving greater engagement levels. Constant Contact’s feature-laden platform lets you send smarter messages while reducing churn rates. Incorporate it into your stack today and see a tremendous surge in conversions. With consistently updated view guides, a prompt technical support system, and convenient email testing functionalities – it’s crystal clear why this software has been delivering quantifiable results.