The global smartphone market in 2025 is moving fast, shaped by cutting-edge design, artificial intelligence, and shifting global supply chains. For wholesalers and resellers, understanding these changes is crucial for stocking the right devices and meeting customer demand. From Apple’s latest iPhones to the rise of AI-driven models, these are the trends defining the year — insights often tracked by industry platforms like Today’s Closeout.

1. Foldables and Ultra-Thin Designs

Foldable smartphones are now a mainstream option. Models such as the Honor Magic V5 and Samsung Galaxy Z Fold 6 offer slimmer profiles, improved durability, and long-lasting batteries. At the same time, ultra-thin traditional designs are making waves, with rumors of an “iPhone Air” reigniting demand for sleek slab phones.

Wholesale takeaway: Wholesalers should anticipate higher demand for foldables and thin-profile devices, especially in premium markets.

2. Artificial Intelligence Integration

AI has moved to the core of the smartphone experience in 2025. On-device AI supports real-time translation, advanced personal assistants, improved photography, and seamless device connectivity. Platforms like Google’s Gemini Live and Xiaomi’s HyperOS showcase how AI is redefining user interaction.

Wholesale takeaway: The wholesale AI phone category is rapidly expanding, with buyers looking for smarter, more capable devices. As more brands release AI-first models, carrying wholesale AI phones will become a necessity rather than an option.

3. iPhone Momentum

Apple continues to dominate in 2025. The iPhone 16 base model was the world’s top-selling smartphone in Q1, and Apple’s Pro variants remain among the strongest performers in high-end markets. At the same time, Apple’s shift toward Indian manufacturing is diversifying supply chains and fueling growth in emerging markets.

Wholesale takeaway: The wholesale iPhone remains a cornerstone of the market, with both new and refurbished devices enjoying strong demand. Industry reports suggest that the iPhone segment will continue to anchor wholesale shipments worldwide.

4. Supply Chain Shifts and Pricing Pressures

U.S.–China trade tensions have accelerated the move of smartphone production to India and Southeast Asia. India, in particular, has become a global hub for exports. However, tariffs and rising input costs are pushing smartphone prices upward, in some cases by more than 30%.

Wholesale takeaway: This volatility means wholesalers must balance high-end models with mid-range and refurbished devices to stay competitive.

5. Modular and Sustainable Phones

Sustainability is growing in importance. Modular devices like the Fairphone 6 offer repairable components, extended warranties, and long-term software support. They appeal to environmentally conscious buyers and customers seeking durability over disposability.

Wholesale takeaway: Sustainable smartphones may still be niche, but they represent a growing opportunity for wholesalers looking to diversify.

6. Market Recovery and Steady Growth

After a slowdown, the smartphone market is showing signs of recovery. Global shipments rose by 4% year-over-year in Q2 2025, with wholesale revenues exceeding $90 billion. Average selling prices have edged upward, reflecting both consumer demand for premium devices and supply chain cost increases.

Wholesale takeaway: Growth across flagship, mid-tier, and refurbished segments suggests a healthier wholesale environment, with opportunities for wholesalers who adapt quickly.

Final Thoughts

In 2025, the wholesale smartphone market is defined by foldables, AI integration, iPhone strength, sustainable models, and supply chain shifts. For wholesalers, aligning inventory with these trends will be key to success. Platforms like Today’s Closeout continue to provide valuable insights into market movements, helping resellers stay informed and competitive.