The importance and advantages of email marketing are known to all businesses. However, only a few recognize that an email marketing campaign depends on a vital metric, which is often neglected. Besides creating engaging, high-quality email content, every business must ensure that the emails reach the recipients’ inboxes and do not end up in their junk/spam folders.
Businesses rely on the best email deliverability tools to combat poor email deliverability rates and their associated drawbacks. Next, how these tools can help with your marketing campaigns is mentioned below. So, keep on reading to learn more!
Why is Email Deliverability Rate Important?
Here are the reasons why your business should have a reasonable email deliverability rate:
- Deliverability is a crucial factor that determines whether the emails your business sends will make it to your customers’ or leads’ inboxes. With a poor email deliverability rate, the emails may end up in their spam or junk folders.
- Higher email deliverability signifies increased engagement, leading to higher potential conversions, click-throughs, and open rates.
- A good email deliverability rate (90-100%) ensures an enhanced reputation of your ISPs (Internal Service Providers)/sender.
- Using an email deliverability tool to maintain good deliverability practices ensures adherence to email regulations and compliances, such as GDPR, CAN-SPAM, etc.
Why is an Email Deliverability Tool Necessary For Businesses?
It requires a suitable and reliable email deliverability tool to ensure a business can maintain a reasonable email deliverability rate and enjoy its associated benefits effectively. This tool has become necessary for companies looking to optimize the success of their marketing campaigns. Let’s take a look at how the device provides such assistance and more:
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Better Inbox Placement Rates
Such tools offer inbox placement testing. This will simulate email delivery to spam filters and different ISPs, providing valuable insight into how the emails your business sends will be handled. As a result, your business will also experience higher visibility and better inbox placement rates.
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No Issues With Email Authentication
An email deliverability tool will ensure that your emails are verified as legitimate as it supports DMARC, SPF, and DKIM authentication protocols. As a result, your business’s emails will not be marked as spam, leading to increased email delivery success to your customers/leads.
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Effective Reputation Monitoring
This tool can help you to monitor your sender’s reputation across different email providers. It is designed to identify any reputation-related issues and assist you in addressing them quickly and effectively.
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Proper Email List Hygiene Maintenance
Your marketing campaign’s success depends on your email delivery success, which can be done by maintaining an engaged and clean list of subscribers. The tool’s features will allow you to spot and remove invalid and inactive email addresses so that the list is relevant and up-to-date. Along with a high deliverability rate, this will also ensure higher engagement.
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Effective Bounced Emails and Complaints Tracking
Your business can use this tool to effectively and accurately track spam complaints and bounced emails as it is designed to identify problem areas. Such features assist you in taking the required steps to ensure that your emails are not sent to the spam/junk folders of your customers/leads.
What Are The Common Features of an Email Deliverability Tool?
Such tools are known for having optimal features for effective email marketing and email placement testing. An email deliverability tool can be integrated into marketing automation platforms, providing a higher email deliverability rate and enhanced overall marketing performance. Some standard features seen in the best or most popular ones are the following:
- Ready-made templates
- Email content optimization
- IP blacklist monitoring
- Technical email setup
- Recipient validation or Email list verification
- Email warm-up
- Spam check
- Sender reputation management
- DMARC analytics and reporting
- Email engagement and bounce rate tracking
To Wrap Up
Your email finding its way to your customers’/leads’ inboxes is more challenging than it seems. You cannot overlook this, as it is the most effective way to bring success to your marketing campaign. This complex and time-consuming task becomes a breeze when you have one of the best email deliverability tools.
Besides the required high email deliverability rate, such a tool can provide many other advantages, such as proper segmentation, creating high-quality emails with responsive design, following the best practices for email marketing, identifying email design trends, and more.
So, take the necessary steps to find the right email deliverability tool for your business today!
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