Moonies Swimwear: The Cheeky Men’s Briefs That Made Waves on Shark Tank
Moonies swimwear took men’s fashion by storm with a cheeky, humorous design that stood out on Shark Tank. Created by husband-and-wife team McKay and Karisa Winkel, these swim briefs feature an unconventional “rear window,” offering a playful take on traditional men’s swimwear.
This article follows Moonies’ journey from a fun family joke to a bold business venture. It covers their memorable Shark Tank pitch, challenges, impressive growth afterward, and commitment to sustainability and inclusivity.
How a Joke Became a Business Idea
Moonies started nearly two decades ago at Lake Powell. McKay Winkel joined a humorous contest called “Stud of the Lake.” His wife, Karisa, helped him design a Speedo with a clear plastic window at the back. This unique swimwear brought laughter and quickly became popular among friends.
Soon, people started requesting custom versions for their events and parties. Seeing the potential, the Winkels realized this funny swimsuit could be more than a joke—it could become a serious business opportunity. They patented their quirky swimwear design, giving birth to Moonies.
Making a Splash on Shark Tank
In November 2024, McKay and Karisa took Moonies to Shark Tank. They asked the investors for $150,000 in exchange for 35% ownership. The Sharks were entertained by their presentation, mainly when models showcased the cheeky swimwear live on stage.
Although the Sharks enjoyed the humor, they doubted Moonies’ business potential due to limited sales history. Kevin O’Leary, known as “Mr. Wonderful,” offered to buy the entire patent for $150,000. However, the Winkels wanted to grow Moonies themselves and chose to decline his offer, leaving the tank without securing a deal.
Moonies Swimwear Net Worth By Year
| Year | Estimated Net Worth | Notes |
|---|---|---|
| 2024 | $428,571 | Valuation during Shark Tank pitch (35% equity for $150,000) |
| 2025 | $522,000 | Estimated net worth post Shark Tank exposure and growth |
Moonies’ Rise After Shark Tank
Moonies didn’t let their Shark Tank rejection slow them down. Their appearance on national television brought immense attention and significantly boosted their brand awareness. Almost overnight, their website experienced increased traffic, and orders started rolling in from curious customers nationwide.
The Winkels capitalized on this newfound popularity, expanding their product lines, launching bold advertising campaigns, and engaging more actively with customers through social media. Moonies quickly became the go-to choice for pool parties, beach vacations, and events where a good laugh and conversation starter were welcomed.
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Sustainability and Inclusivity at Moonies
Moonies’ popularity isn’t just about funny designs. The Winkels also care deeply about environmental and social causes. All Moonies swimwear uses 86% recycled polyester, helping reduce plastic waste in oceans and landfills. The Winkels continuously seek new ways to make their brand even more sustainable.
Moreover, Moonies promotes inclusivity and supports LGBTQ+ communities through active involvement and advocacy. Their commitment to these values has helped Moonies attract loyal customers who appreciate brands with a heart, turning one-time buyers into lifelong fans.
The Power of Authenticity and Humor
Moonies proves that humor and authenticity can build strong brands. McKay and Karisa have created a loyal following by staying true to their original quirky idea. Customers enjoy the laughs their swimwear generates and the comfortable fit and quality.
Social media platforms have amplified Moonies’ reach, with delighted customers sharing photos and testimonials about their experiences. This organic enthusiasm has become the Moonies’ best advertising, illustrating how authentic brands resonate more deeply than traditional marketing.
Challenges Along the Way
Though Moonies found success after Shark Tank, the journey wasn’t always smooth. Scaling a small, novelty product into a larger business presented challenges. The Winkels had to navigate production issues and logistics and grow their customer service capabilities.
They faced moments of doubt about whether a funny product could have staying power. However, their clear vision, customer-focused approach, and willingness to adapt helped them overcome hurdles, proving their resilience and business savvy.
What’s Next for Moonies?
Looking ahead, Moonies aims to become more than a novelty swimwear company. The Winkels plan to expand into other apparel areas, potentially adding shorts, T-shirts, and accessories.
They envision Moonies as a lifestyle brand centered around humor, sustainability, and community. Plans to increase their eco-friendly practices and support social causes are also in motion. Their journey from humorous beginnings at Lake Powell to building a sustainable and inclusive brand is just getting started.
Final Words
Moonies’ journey shows the strength of originality, humor, and commitment. McKay and Karisa Winkel’s swimwear brand has flourished despite securing a deal on Shark Tank. Their dedication to sustainability, inclusivity, and fun has resonated with customers, transforming Moonies from a playful idea into a respected and beloved brand. Their success story encourages entrepreneurs everywhere to remain authentic and bold in their business ventures, proving that even quirky ideas have immense potential.
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