According to the latest data, the “global fitness industry is worth $96.7 billion”, a figure that is set to increase quite considerably in the coming years. As a result, fitness enthusiasts seeking a career change are provided with the perfect opportunity to turn their passion into a profitable venture.
With that in mind, here is some practical advice for turning your love of fitness into a career!
What career opportunities exist for individuals who are passionate about fitness?
The fitness industry is continually evolving to keep pace with wellness trends and changing customer demands. However, this means that there’s a diverse range of career opportunities to choose from. For example, you could work as a:
- Personal trainer
- Online fitness coach
- Sports coach
- Dietician
- Occupational therapist
- Podcast host
How to turn your love of fitness into a career
Have a clear goal in mind. When it comes to carving out a name for yourself in a competitive industry, having a clear goal and vision in mind is essential. For example, if you were working as an online fitness coach or influencer, your primary goal might be to counteract the detrimental effects of social media on teenagers and young adults by creating a supportive, online community that encourages people to stay fit and appreciate their bodies.
Take on additional training. Passion alone is often insufficient to run a business, especially within the healthcare industry. As a result, you should be willing to take on some additional training when necessary, in order to ensure you’re able to land your dream role. For example, those wanting to work as a PT need to learn about the basics of training others, body composition, and more – all of which will be covered in a training course. You can find out more about how to become a personal trainer here.
Capitalise on the latest trends. As mentioned above, the fitness industry is a highly competitive one, which means that you may struggle to establish a unique identity for yourself. However, this can be remedied by ensuring that your services are built on some of the biggest fitness trends for 2024. This way, you can ensure that there is a demand for your work.
Don’t forget the paperwork. There’s a lot of fun to be had when running your own fitness business, but you must also ensure that you file the relevant legal paperwork, especially when running your own business. For example, you need to ensure that you set up a tax account and report your income annually. A business advisor can provide you with additional support in this task.
Have a target audience in mind. No matter what kind of business you intend to run, it’s essential to have a clear understanding of who you are marketing your services to. After all, this will make it easier for you to refine your offerings so that you’re filling a gap in the market and building a solid customer base. Choosing a too general target audience is nearly always a mistake, as trying to appeal to everyone may actually appeal to no one.
Think about your prices. The cost of online coaching, personal training, and coaching can vary widely based on a wide range of factors. For example, it may depend on your level of experience or the part of the country you are based in. As a result, it’s essential to carefully consider your pricing, especially when you are first starting out. Be sure that you are neither under- nor overselling yourself, and gradually increase your prices as you become more established within your niche.
Final Thoughts.
If you’ve always toyed with the idea of being your own boss or want to make a real difference in the health and fitness industry, then now is the perfect time to embark upon this journey.
After all, a new year means new beginnings, and many people will be looking into ways to get fit in the new year. This means they’ll be more likely to pay for the services you’re offering, regardless of the niche you are catering to. By ensuring your business opens during a time when demand is high, you can improve your chances of long-term success and hit the ground running.
Beyond this, putting off your career dreams until a later date, or the “right time,” means that they’ll always remain dreams, whereas taking action means that you can make them a reality.
Table of Contents