Sawyer Hemsley’s Net Worth 2025: From Campus Idea to Multi-Million Dollar Crumbl Cookies Empire
Sawyer Hemsley is the co-founder and face of Crumbl Cookies, one of the fastest-growing dessert brands in the United States. With bright pink boxes and giant, gooey cookies, Crumbl has taken over social media and sweet tooths across the nation.
But behind all the fame and frosting is Sawyer—a young entrepreneur who turned a college idea into a multi-million-dollar business. His story is full of hard work, big dreams, and delicious rewards.
In 2025, Sawyer Hemsley’s net worth will become a hot topic, especially as Crumbl continues to expand. People want to know: how did a college student become a dessert mogul? And just how much is he worth today? Let’s take a closer look at Sawyer’s journey—from small-town beginnings to cookie king.
Net Worth & Earnings
As of 2025, Sawyer Hemsley’s net worth is estimated to be around $25 million. His income comes mainly from Crumbl Cookies, the company he co-founded in 2017.
Here’s a simple breakdown of his estimated earnings:
| Category | Estimated Amount |
|---|---|
| Net Worth (2025) | $25 million |
| Yearly Income | $4 million |
| Monthly Income | $333,000 |
| Daily Income | $11,000 |
| Main Income Source | Crumbl Cookies ownership |
| Other Income Sources | Speaking engagements, branding, investments |
This income includes his share of the company’s profits, business partnerships, and speaking engagements. As Crumbl continues to grow, his net worth is expected to rise even more.
Sawyer’s financial success isn’t just about making money. It’s about creating something people love—and being smart enough to grow it fast and strong.
Career Journey
Sawyer Hemsley didn’t grow up thinking he’d start a cookie empire. Crumbl began as a college project at Utah State University. Sawyer, a student studying communications, had a passion for food and marketing. In 2017, he partnered with his cousin Jason McGowan to launch Crumbl Cookies.
Initially, they had only one small store in Logan, Utah. They didn’t even have their cookie recipe right on the first try. But they kept experimenting, baking late into the night until they created what they believed was the perfect chocolate chip cookie.
“We were obsessed with getting the recipe just right,” Sawyer once said. “We wanted it to taste like home, like love.”
Once the cookies started selling, the news spread quickly. Social media played a huge part. Crumbl’s rotating weekly flavors, bright packaging, and fun videos rapidly went viral on TikTok and Instagram.
By 2025, Crumbl will have opened over 950 stores nationwide and become a beloved brand across the U.S. Sawyer’s eye for branding and connection helped set it apart from other dessert shops.
| Year | Milestone |
|---|---|
| 2017 | Co-founded Crumbl Cookies in Logan, Utah |
| 2018 | Opened the second Crumbl location |
| 2020 | Crumbl expands rapidly through franchising |
| 2021 | Reached 200+ stores nationwide |
| 2022 | Forbes 30 Under 30 honoree |
| 2023 | Reached over 600 locations |
| 2025 | Crumbl hits 950+ stores and $1.2B valuation |
View this post on Instagram
Education & Early Life
Sawyer Hemsley was born on November 17, 1991, and raised in Preston, Idaho. He grew up in a close-knit family and community, where he learned the values of hard work, creativity, and staying humble.
As a child, Sawyer loved helping in the kitchen and had a deep interest in design and storytelling. He later attended Utah State University, where he studied communications. This degree would greatly benefit him—he learned how to communicate effectively with people, market ideas, and establish a brand.
During his time at Utah State, Sawyer also served as the Campus Events Director, planning significant events and gaining leadership experience. These skills helped him later when building Crumbl’s identity and leading a team.
“College helped me figure out how to connect with people and create experiences they’ll remember,” he once shared.
His childhood love for baking and college passion for branding came together perfectly when Crumbl was born.
Family & Personal Life
Sawyer Hemsley is known to be open about his identity as a proud gay man, which has inspired many in the business world. Although he tends to keep his personal life private, he has spoken about the importance of authenticity and self-love in everything he does.
His family has played a strong role in his journey. They supported his dreams and helped him stay grounded through all the ups and downs of building a business.
Sawyer is not married and does not have children, but he values his relationships, friendships, and team deeply. He often refers to his employees as his “Crumbl family.”
View this post on Instagram
Crumbl Cookies
Crumbl Cookies is not just a dessert shop—it’s a $1+ billion company as of 2025. The business began with just one cookie and a big dream, but has since grown to over 950 locations across the U.S. and several international markets.
The brand’s clever use of social media, weekly flavor drops, and strong customer engagement helped it rise quickly. Crumbl’s value has skyrocketed thanks to smart franchising, strong leadership, and delicious quality.
As Crumbl’s Chief Branding Officer, Sawyer helps design everything—from the store look to the pink boxes and Instagram videos. His creative vision is a big reason the brand stands out.
Fun Facts & Achievements
Here are some cool and fun facts about Sawyer Hemsley:
- He helped design the iconic pink Crumbl box everyone loves.
- Sawyer has said that his favorite Crumbl flavor is the classic chocolate chip.
- He loves traveling, drawing inspiration for new flavors and branding ideas from around the world.
- Crumbl now makes over 200 rotating cookie flavors, thanks to Sawyer’s creative vision.
- He was featured on the Forbes 30 Under 30 list in the Food & Drink category.
- Even as the company grew, Sawyer kept Crumbl’s headquarters in Utah, showing love for his roots.
Social Media Presence
Sawyer Hemsley connects with fans and cookie lovers online through social media. His friendly personality and behind-the-scenes posts keep people engaged.
You can follow him here:
| Platform | Official Handle |
|---|---|
| @sawyerhemsley | |
| Sawyer Hemsley | |
| Twitter/X | @sawyerhemsley |
He often shares updates about Crumbl, his creative work, and inspiring messages for young entrepreneurs.
Final Thoughts
Sawyer Hemsley’s journey is more than just cookies and money. It’s a story about believing in yourself, working hard, and not being afraid to do things differently. From a college student with a simple idea to a millionaire entrepreneur, Sawyer shows us what’s possible when passion meets persistence.
His story inspires kids, business dreamers, and cookie lovers everywhere. He turned a cookie into a movement—and in doing so, built a brand that makes people happy with every bite.
Whether he’s baking, branding, or building a better future, Sawyer Hemsley is proof that even the sweetest dreams can come true.
Table of Contents