Reid Moon’s Net Worth 2025: The Amazing Story of a Real-Life Book Treasure Hunter
Imagine walking into a store where you can see a sword from Abraham Lincoln, a nightgown worn by Queen Victoria, and even a first edition of Dracula. Now, imagine the person who finds all these treasures—his name is Reid Moon.
He’s not just a bookstore owner; he’s a real-life treasure hunter who travels the world to find the rarest books and artifacts. Reid Moon’s net worth is a hot topic because he’s turned his love for books into a fortune, making him one of the most interesting people in the world of rare collectibles.
Reid Moon’s Net Worth & Earnings
Reid Moon’s net worth is estimated to be around $6.7 million in 2025. This impressive amount stems from his business, Moon’s Rare Books, and his exceptional skill in finding and selling rare and valuable books and artifacts.
How Does Reid Moon Make Money?
- Rare Book Sales: Reid specializes in selling rare books, with some fetching hundreds of thousands, even millions, of dollars.
- Store Revenue: Moon’s Rare Books generates about $5 million a year in revenue, with only a handful of very special customers buying the rarest items.
- Private Showings: Individuals pay for private tours of his collection, with all proceeds donated to charity.
- Social Media: With over 3.5 million followers, his online presence attracts visitors and customers from around the world.
Easy-to-Read Earnings Table:
| Category | Amount (USD) | Notes |
|---|---|---|
| Estimated Net Worth | $6.7 million | Based on the rare book business and assets |
| Annual Revenue | $5,000,000 | From Moon’s Rare Books, mainly from a dozen clients |
| Monthly Revenue | ~$416,000 | Approximate average |
| Daily Revenue | ~$13,700 | Approximate average |
| Annual Salary | $100,000 | Reid Moon’s personal take-home pay |
Note: These numbers are estimates and are subject to fluctuations in the rare book market.
Career Journey
- Early Days: Reid grew up in Dallas, Texas, where his parents owned a small bookstore and insurance agency. He wasn’t interested in insurance, but he loved helping with books.
- Becoming a Reader: At first, Reid wasn’t a big reader. But he decided to read one book every day for three years—1,000 books in total! This helped him learn about the world of books and what makes some of them so valuable.
- Focusing on Rare Books: Reid realized that selling regular books didn’t make much money, but rare books did. He started searching for special books at auctions, estate sales, and from private collectors.
- Big Move: In 2015, Reid moved his shop from Dallas to Provo, Utah, and focused only on rare and used books. This was a turning point—his business started booming!
- Global Treasure Hunter: Reid now travels over 100,000 miles every year, searching for treasures in the U.S., Europe, and beyond. He’s found everything from a Bible owned by King James to props from famous movies.
A Quote from Reid Moon:
“I just love the hunt. But I love what the books represent. And the stories that they can tell.”
| Year/Period | Event/ Milestone |
|---|---|
| 1975 | A family bookstore opened in Dallas |
| 1985 | Graduated from Brigham Young University (BYU) |
| Late 1980s – 1999 | Ran a new and used bookstore in Dallas and Los Angeles |
| 1999 | Introduced “rare” books into the business |
| 2015 | Moved Moon’s Rare Books to Provo, Utah |
| 2015 – Present | Focused exclusively on rare and used books |
| 2022 | Began daily social media storytelling and videos |
| 2023-2025 | Business revenue is around $5 million/year |
Thanks to @moonsrarebooks for visiting Ryan and I at our @The_signaturist booth this weekend at the Antiquarian Book Fair shadow show. Really enjoy following him on TikTok – and if you don’t yet, you should, too! Great content, and of course great #autographs! pic.twitter.com/DTb5IQq4M1
— william f (@BBBBillFarlie) April 30, 2023
Education & Early Life
- College: Reid graduated from Brigham Young University (BYU) in 1985 with a degree in International Relations and Affairs.
- Languages: He speaks English, Spanish, and Portuguese, which enables him to connect with people from all over the world.
Childhood Stories:
- Reid’s parents’ bookstore was his playground. He learned early on that every book has a story, and every story could be a treasure.
- He didn’t start out loving books, but his determination to learn made him an expert in the field.
Fun Fact:
Reid says he’s traveled the equivalent of more than 100 times around the Earth in search of rare books!
Family & Personal Life
- Wife: Reid is married to Melanie Moon. Melanie is not just his life partner—she also travels with him to book fairs and helps with the family business.
- Children: They have eight children and five grandchildren. Melanie is especially busy with their four youngest kids.
- Family Adventures: The whole family has moved from Texas to Utah, and they love going on adventures together, especially when it involves finding new treasures.
A Quote from Reid’s Team:
“Even if you proclaim, which we hear all the time, ‘I don’t like history’, oh, but you will. The more you know, the more you wanna know and love, and this store literally brings it to life.”
Moon’s Rare Books
- Location: Provo, Utah
- Specialty: Rare books, documents, artifacts, and even movie props!
- Unique Experience: The store is like a museum, featuring items that can’t be found anywhere else. Visitors can see everything from Jane Austen’s candlestick holder to a desk used by Charles Dickens.
- Business Success: Moon’s Rare Books is known for selling more per square foot than almost any other bookstore in the world.
Company Net Worth:
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While the store’s exact value is private, its yearly revenue and the value of its collection make it one of the most successful rare bookstores in the world.
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Fun Facts & Achievements
- Social Media Star: Reid has over 3.5 million followers across Instagram, TikTok, and YouTube.
- Media Appearances: He’s a regular guest on the Glenn Beck Program and other shows.
- Famous Sales: Reid has sold books for up to $1 million each!
- Charity: All proceeds from private showings of his collection benefit Generations Humanitarian, a charity dedicated to supporting children.
- World Traveler: Reid has visited 45 out of 50 U.S. states and traveled extensively throughout Europe, North America, and South America.
Social Media Presence
Want to follow Reid Moon and see his latest finds? Here are his official pages:
| Platform | Account Name | Notes / Description |
|---|---|---|
| Moons Rare Books | Behind-the-scenes, rare finds, storytelling | |
| TikTok | Moons Rare Books | Short videos, book features, and artifacts |
| YouTube | Moons Rare Books | Longer form videos, store tours, and interviews |
| Moons Rare Books | Updates, events, and community engagement | |
| Reid N. Moon | Professional profile, business updates, achievements |
Final Thoughts
Reid Moon’s story is about more than just money or rare books—it’s about following your passion, working hard, and sharing stories that connect people across time and place. From a small family bookstore in Dallas to a world-renowned treasure hunter, Reid’s journey demonstrates that anyone can transform a passion for learning into a life of adventure and success.
His net worth is impressive, but his true wealth lies in the stories he shares and the lives he inspires. If you ever visit Provo, Utah, stop by Moon’s Rare Books—you might find a piece of history and meet the man who brings it to life.
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