Jason McGowan’s Net Worth 2025: How Crumbl’s Cookie King Built a Billion-Dollar Brand
Jason McGowan’s name may not be as famous as Hollywood stars, but his creations are on millions of people’s lips—literally. As the co-founder and CEO of Crumbl Cookies, Jason has turned simple, sweet treats into a national sensation.
From a single bakery in Utah to hundreds of locations across the United States, his story is one of vision, persistence, and a little sprinkle of sugar. Today, Jason McGowan’s net worth reflects not just dollars, but years of hard work, smart decisions, and a deep belief in his dream.
Net Worth & Earnings
As of 2025, Jason McGowan’s net worth is estimated to be around $15 million. Most of this comes from his leadership role and equity in Crumbl Cookies, which is now one of the fastest-growing dessert franchises in the U.S.
Estimated Breakdown:
| Category | Estimated Value |
|---|---|
| Net Worth (2025) | $15 million |
| Annual Earnings | $1.5 million |
| Monthly Earnings | $125,000 |
| Daily Earnings | $4,100 |
| Major Income Source | Crumbl Cookies |
| Other Income Sources | Speaking, Consulting, Investments |
His income comes from Crumbl’s revenue, investments, public speaking, and business consulting. Thanks to Crumbl’s booming sales, his wealth continues to grow every year.
Career Journey
Jason McGowan’s journey didn’t begin in a bakery—it started in the tech world. Born with a curious mind, Jason was fascinated by how things worked. Before cookies, he worked in digital design, software, and startups. He once said, “I always wanted to solve problems—cookies just turned out to be the tastiest one.”
Step-by-Step Rise to Success:
- Early Career in Tech:
Jason began in the digital space, working for tech companies and helping develop websites and apps. His work gave him valuable business and product development skills. - Co-Founding Crumbl (2017):
With his cousin Sawyer Hemsley, Jason launched the first Crumbl Cookies store in Logan, Utah. They had one goal—create the world’s best chocolate chip cookie. - Embracing Social Media & Weekly Menus:
Crumbl took off thanks to social media buzz, fun weekly flavor rotations, and sleek packaging. Jason utilized his technical knowledge to establish Crumbl’s robust online presence. - Rapid Expansion:
Crumbl now has over 900 stores across the U.S., making it one of the largest cookie chains ever. Jason’s leadership helped the brand scale while keeping its personal touch. - Public Speaking & Mentorship:
As Crumbl grew, Jason began speaking at business events, sharing his journey and inspiring future entrepreneurs.
| Year | Milestone/Event |
|---|---|
| Pre-2017 | Worked in tech and digital product development |
| 2017 | Co-founded Crumbl Cookies in Logan, Utah |
| 2018 | Crumbl expands across Utah and nearby states |
| 2020 | The company embraces social media and goes viral |
| 2022 | Surpassed 500 store locations nationwide |
| 2025 | Over 900 Crumbl stores; brand value soars |
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Education & Early Life
Jason McGowan was born in Canada and later moved to the United States. He grew up in a loving home where creativity and curiosity were highly valued and encouraged. Even as a child, Jason enjoyed taking things apart and rebuilding them—an early indication of the inventor within him.
Schooling & Skills
Jason didn’t attend an Ivy League school, but he learned through hands-on experience. He studied technology and design and became self-taught in various business tools. “School taught me how to learn, but life taught me how to build,” he once shared.
His early life was shaped by family values, a strong work ethic, and a profound conviction that ordinary people could create extraordinary things.
Family & Personal Life
Behind the success of Crumbl and the business titles, Jason McGowan is also a family man. He is married and has children, and he often shares how important family is to his story.
He once said, “Family is the why behind everything I do. Success tastes sweeter when you share it.”
Jason’s wife has been a big supporter of his journey, and his children sometimes help out by testing new cookie flavors—one of the perks of having a cookie CEO as a dad!
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Crumbl Cookies
Crumbl Cookies is not just a cookie shop—it’s a movement. Known for its rotating weekly flavors, pink boxes, and mouth-watering videos on TikTok, Crumbl has become a viral brand with a loyal fan base.
Crumbl’s Business Value in 2025
- Estimated Company Valuation: $1 billion
- Annual Revenue: Over $250 million
- Franchise Locations: More than 900
- Employees: 20,000+ across all stores
Jason’s business model focused on quality, fun, and community, which helped Crumbl stand out in a crowded dessert market.
Fun Facts & Achievements
Here are some fun and inspiring facts about Jason McGowan:
- Tech Background: Before Crumbl, Jason worked on apps that helped millions of users.
- First Cookie Recipe: He and Sawyer tested dozens of recipes in a tiny kitchen before finding “the one.”
- Social Media Genius: Crumbl has millions of followers on TikTok and Instagram, thanks to Jason’s digital marketing expertise.
- Entrepreneur Awards: Jason has received recognition for innovation, leadership, and brand building.
- Loves Simplicity: Despite his success, Jason prefers simple joys—such as spending time with his family, baking, and helping others grow.
Social Media Presence
Jason McGowan stays active online, particularly on platforms that showcase Crumbl’s success and his entrepreneurial journey.
| Platform | Official Link |
|---|---|
| linkedin.com/in/jasonmcgowan | |
| instagram.com/jasonmcgowan | |
| Twitter/X | twitter.com/jasonmcgowan |
| Crumbl Website | crumblcookies.com |
Final Thoughts
Jason McGowan’s story isn’t just about cookies. It’s about courage, creativity, and perseverance. From tech rooms to bakeries, he followed his gut and believed in a vision others couldn’t see. His journey reminds us that success can come from the most unexpected places—even a chocolate chip cookie.
With every new Crumbl store opening, Jason proves that dreams can grow big—as long as you mix hard work, a little sweetness, and a whole lot of love. Whether you’re a young entrepreneur or someone with a passion waiting to bloom, Jason’s story says one thing loud and clear: Start where you are. Dream big. And don’t forget the cookies.
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